ASU Capsule

ASU has lived with me since I was two.

Clothing and shoes have been among my earliest and most enduring loves — a form of expression, a space of wonder, a language of play. To now bring this into the world in a tangible, sustainable way is an honour I hold with deep reverence.

My respect for materials runs deep — for how they feel on the body, how they move, how they speak through texture, weight, and form. Watching them come together is nothing short of miraculous.

ASU is born from play

from meaningful collaboration, quiet craftsmanship, and a devotion to beauty that is both lived and felt.

My hope is that when you wear ASU, you don’t just feel dressed — you feel seen.

You feel at home in yourself. You feel spectacular.

ASU means tomorrow in Japanese.

But for us, it’s also a feeling — a quiet strength, a soft return, a new way of being in your body.